"Crafting Success: Strategies for Measuring User Research Impact” with Nikki Anderson

In a landscape where data often speaks loudest, how can user researchers articulate the value of their work, particularly when the outcomes are generative research? Or when our research work is not directly tied to immediate metric upticks? In this talk, Nikki Anderson will walk through the exact ways you can use external and internal metrics to demonstrate the impact of user research within organizations by mapping your research work to direct metrics. Learn the framework she has used to track this impact over time so that when it comes down to promotions, pay raises, or a new job, you are well-equipped to show precisely how your UX work has brought value to teams and the business.

About the Speaker
Nikki Anderson - AKA The User Research Resource Queen - is an author, podcaster, and founder of User Research Academy, where she publishes a bi-weekly newsletter dedicated to helping user researchers conduct research more creatively and confidently. She started User Research Academy in 2021 to help user researchers grow within their skills and find fulfillment in their careers with the mission to highlight that there is no one right way into research, no one right way to approach research, no one right way to be a researcher. She is the author of the book Impact, which covers everything you need to know about setting up a successful user research framework at your organization. She has also written over 250 user research articles and is a speaker at over 100 events featured by dscout, Dovetail, UXInsight, UXRConf, UX360, UXCon, UXCrunch, and the ResearchOps community. Her work is constantly described as “the most vulnerable, transparent, and actionable article/talk/webinar I’ve heard all year.” She is wildly obsessed with Pokemon (Charmander in particular), has a snort when she laughs really hard, and can often be found in her garden, singing (terribly) to her veggies to grow faster, which is why they probably grow so slowly.