Jim Kalbach, speaker, author, CX executive Due to the Conornavirus outbreak, we are moving our meetups online for April and May. The great news is now everyone from around the world can participate in our events. This month's webinar is a very special treat, UX Research and Strategy folks. We are bringing you the one and only, Jim Kalbach to talk about Jobs to Be Done.
Jobs To Be Done with UX ResearchThe concept of jobs to be done (JTBD) provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen and underlies his theory of market disruption. Since then, companies have been using the JTBD as a strategic framework for innovation.
You’re probably familiar with the basic principle of JTBD: people ‘hire' products and services to accomplish an objective. By providing a language for observing and discussing problems independent of solutions, JTBD helps organizations identify new opportunities for market growth, get aligned on direction, and make better decisions. More than that, JTBD provides a lingua franca for shifting your collective mindset and fostering a culture of innovation across your company.
In a nutshell, JTBD looks a lot like user research, with a lot of overlap. But there are also some critical differences as well. This talk has been designed to help sort out the field of JTBD and show how leading techniques in JTBD are related to user research.
Speaker Jim Kalbach, is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix. In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.
Jim also has a brand new book on this very subject, available soon: "The Jobs To Be Done Playbook" Align Your Markets, Organization, and Strategy Around Customer Needs
Be Ready for Your Next UX Job InterviewMastering These Key QuestionsA little bit of preparation can go a long way. Many of the same companies are asking the same questions in a professional UX interview. This talk will cover what the most common and tricky interview questions are, why they are being asked, and how you can answer the questions so you stand out from the competition. Jen Blatz will talk about how to apply the STAR (Situation, Task, Action, Results) Method to your answer to tell your story and come off polished and ready. Jen will walk attendees through a framework on how to craft the perfect elevator pitch about yourself. Finally, she will turn the tables and discuss what questions you should be asking of the hiring manager. You will learn why these questions are important and the types of answers to look for to make sure that the company is a good fit for you.
Can't watch the webinar live? No problem! Reserve your seat for exclusive viewing later.The video will be made available to paid attendees within one week of the event.
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