Whether you use Agile, Lean Startup, Design Thinking, or other product design and development methods, one of the greatest challenges is figuring out what critical business activities and metrics are needed to rapidly move prospects from awareness to passionate loyalty.
In this session, you will learn how to do just that by using the powerful Value Stream Discovery Loop tool. Through hands-on practice, you will gain insights into how to identify where your customers are getting stuck in receiving value from your product or experience. We will use real-life examples to demonstrate what customers expect at each of seven value-stages and what business activities and metrics are needed to move them along to quickly receive value.
UX Research methods at WIAD DFW 2020
Research Methods for Information Architecture with very special guest Donna Spencer (aka The Card Sorting Queen)
Saturday, February 22, 2020
Cognizant Technology Solutions 8383 Dominion Parkway Plano, TX 75024
Be part of the Global phenomenon known as World Information Architecture Day (WIAD). On this day, all over the world, people will come together and focus on how Information Architecture impacts design and experiences.
This half-day workshop will teach you the tools and tricks you need to use UX research to formulate the Information Architecture (IA) of a product or site.
Some of the topics we will cover include:
What is Information Architecture?
What are the best research methods to use to help define Information Architecture?
After we cover those topics, we will move into some hands on activities and explore ways to conduct card sorting activities. The activity wraps up with a discussion about how to create a strong IA based on your findings and how to share that recommendation with clients.
In addition to these activities, we also have a special guest, Donna Spencer. She wrote the book on card sorting! She's joining us online via Australia and will be available for a Q&A session with our attendees on topics such as Information Architecture, card sorts, taxonomy and user experience.
9:00 - 9:45am - Presentation "The What, Why, and How of Card Sorting"
9:45 - 10:45am - Card Sorting activity
11:00-11:45am - Q&A with the queen of card sorting, Donna Spencer
11:45am - 12:30pm - Closing remarks
Speakers Adam Polansky, Principal Experience Architect at Bottle Rocket John Sarmiento, Experience Researcher | Ethnographer | Usability Analyst at Bottle Rocket With very special guestDonna Spencer, Lead Consultant at Readify
Donna Spencer is a user experience designer who specializes in large, messy websites, and large, messy business applications. She has written three books, on card sorting, web writing, and information architecture. In her spare times she runs UX Australia, an annual user experience conference. We love to think of her as the card sorting queen. She is the author of two fantastic books covering Information Architecture: "A Practical Guide to Information Architecture" and "Card Sorting: Designing Usable Categories".
Design Thinking with Eric Ellis
Join Eric Ellis, Director of Digital Solutions at ettain Group
Tuesday, March 3, 2020
Capital Factory + Dec 3102 Oak Lawn Ave Dallas, TX 75219