You asked, we listened! This is the most requested research method that our community wants to learn more about. And our president, Jen Blatz, is bringing this topic to life so you can take what you learn and apply it to your next UX interview immediately. Interviewing participants, like surveys, can be done well, or very poorly. When a person is not prepared for a user interview, it shows. Amateur interviews happen when:
You don’t ask the right questions
You ask questions filled with bias or are leading
You don’t gain information that the team can take action on
You don’t want these things on YOUR next user interview.
This talk will help prepare you to conduct user interviews that provide value to your team, your stakeholders and the product you are working on. From this talk you will gain an understanding about:
How to develop a good research plan and discussion guide
How to prepare the interview for success
What your role is as the interviewer
How to build rapport and why that is important
What makes great interview questions
What to do when your interview does not go as planned and how to recover
Quick tips and tricks to make you an interview rock star
Speaker Jen Blatz is a Lead User Experience Designer and Researcher with expertise that lends itself to any industry. Jen's path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including fintech, cloud storage, security and pet health. Jen is currently a UX researcher at Quicken Loans. Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder and president of the UX Research and Strategy group, a 501c3 organization, with an international presence. She is the organizer of WIAD (World Information Architecture Day) Dallas, TX from 2019-2021, and speaker for several local meetup groups and international conferences like Convey UX, IAC (Information Architecture Conference), UX New Zealand, UX Research and Insights Summit and more. This event is limited to the first 1,000 who enter the Zoom meeting. Recording will be available for the lifetime of those Vimeo platform for those who purchase a ticket to the webinar.
FAQs I am not able to make it at the time of the event, can I watch the recording? Maybe this time does not work for you. Don’t worry, you will have access to watch it whenever you want. The recording will be available for the lifetime of those Vimeo platform for those who purchase a ticket to the webinar. What does that mean? Pay for this valuable content now, and revisit as many times as you like. How can I access the event? The webinar link will only be sent to paid attendees. Your webinar link will be sent to you via email confirmation from Eventbrite after you register. How can I access the recording after the event? The recording to this webinar in Vimeo will be linked to the email you provide to Eventbrite when you buy your ticket. In other words, make sure you use the same email for Eventbrite that you would like to use to access the video on Vimeo. The video will be made available to paid attendees within two weeks of the event. What's the refund policy? We are not able to refund tickets and donations for this event. Is there networking after this event? Sorry, no networking for this exclusive webinar.
How to Leverage UX and Market Research
As a UX researcher, market research does not have to be your enemy. Unlock the power of utilizing market data to gain big customer insights
June 23rd, 2021
5:30 p.m. to 7:30 p.m. CST (Chicago and Dallas, USA)
In the current experience economy, many companies have finally realized they need to move from a product-centric to a customer-centric growth strategy.
Customer-centricity is about integrating the customer perspective into everything the company does, as customer experience is created by an accumulation of interactions across many different touch points between the customers and the company.
Customer interactions go beyond product use (digital or physical) and include exposure to marketing and advertising, customer service, customer ongoing communications, community and employer policies, and comparative use of competing alternatives.
Consequently, collaboration between the market research and UX teams is a must to really get a well-rounded understanding of customers and potential customers in order to support business decisions that promote customer-centricity. By the end of the discussion, you’ll:
Become familiar with the market research process, topic areas, methods, and connection to UX.
Understand the differences and similarities between market research and UX research.
Learn how the market research and UX team can work together to improve the customer experience.
Speaker Michaela Mora, the founder of Relevant Insights, is an insights professional with a diverse background and more than 20 years of experience in market research, UX research, and multicultural research in industries such as entertainment, technology, retail, automotive, CPG, travel, hospitality, restaurants, financial services, subscription services, among others.
With strong analytical skills and a solid understanding of qualitative and quantitative research methodologies, Michaela have worked on hundreds of studies to support decisions related to new product development, customer experience improvement, pricing strategy, new market segment opportunities, and brand positioning and marketing strategies. Michaela has working experience from both the client-side and the supplier-side in the U.S. and abroad. Before founding Relevant Insights in 2007, she managed the research team at Blockbuster Online, and Match.com. She also managed sales forecasting at Pro-Line International, the ethnic hair product division of Alberto Culver, and content research for the Cuban Institute of Radio and Television. Her agency experience comes from manager and analyst positions at M/A/R/C Research and Research International Sweden.
UX Hiring Panel
Hear from the pros who are hiring for UX positions.
July 13, 2021
5:00 p.m. to 7:00 p.m. CST (Chicago and Dallas, USA)