5 Reads for new UX ResearchersThe UXRS Community Engagement Director, Jake Rhodes, shares his favorite UX-related books One of the questions I hear a lot from the UXRS membership is about how to apply methods in the real world. So, I thought I would share five titles that have influenced my thinking and would help those transitioning into UX Research with some practical knowledge.
So, In no particular order… Lean Customer Development: Build products your customers will buy By Cindy Alvarez As the title suggests, “Lean Customer Development” is singularly focused on learning about customer needs – full stop. It’s geared for startups where product owners also handle user research but its concepts and language have been adopted broadly in large enterprises as well. Don’t let its size fool you; it packs a lot of information into 200 or so pages. If you had to read just one of the titles from my list, this would be the one I’d recommend. In my opinion, it’s particularly strong in three key areas:
The Design Thinking Toolbox: A guide to mastering the most popular and valuable innovation methods By Michael Lewrick, Patrick Link, Lary Leifer One of the things that surprised me as a new researcher is how often I'm called upon to facilitate a design or research activity with study participants or stakeholders. This book is a great reference for common design activities that will help you through all phases of the design process. Here are some of it’s key strengths:
100 Things every designer needs to know about People Susan M. Weinshenk For those of us who don’t have a background in cognitive psychology, this book offers a primer on many of the common psychological factors that influence design or contribute to usability issues or lack-luster experiences. A designer colleague of mine turned me onto this book about three years ago because it helped him anticipate potential problems with his web design. As a researcher, I’ve found it to be a valuable resource in generating usability hypotheses. Some areas that are particularly useful include…
The Power of Moments By Chip Heath and Dan Heath Communication is a core competency for researchers. It’s not enough to have insight, you have to influence your audience. One of the questions I hear (and often ask myself) is “how do I move them to action?” Data is often not enough – your audience needs to be moved. This book is all about understanding what makes some moments more meaningful (and impactful) than others. Four kinds of moments are covered through stories and examples in the book that I think will resonate with most readers:
While it may sound abstract, trust me, readers leave this book armed with ideas on how to raise their influence game by becoming moment makers in their presentations and one-on-one interactions. The Customer-Driven Playbook: Converting customer feedback into successful products By Travis Lowdermilk and Jessica Rich For some organizations, research is a team sport where product owners, designers, and researchers learn together as product makers. This book was really written with these organizations in mind. What I like most about the book is that it invites the team to talk openly about their customer beliefs and assumptions and it offers a structured approach to learning together through experimentation. Other things I think readers will like about this book include…
In full disclosure, I work with both of the authors of this book and the methodology is one we use in Microsoft’s Developer Division. I was introduced to this book long before moving onto the team and they had no influence in this recommendation. Shared favorites I know I should limit my pick to to my top five but I really wanted to throw my support behind a few other titles that have been mentioned by other contributors. These titles also fit the bill for being the books that I go back to over and over because of their enduring value. From Anthony’s list, I’d +1 The Handbook Of Usability Testing (Rubin and Chisnell), Quantifying The User Experience (Sauro and Lewis) and from Jen’s list I’d also +1 Universal Methods of Design (Martin and Hannington) and the Jobs to be Done Playbook (Kalbach).
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Emily Dahl joins UXRSWe are thrilled to have Emily join the team as a Content Strategist 1. Tell us a little bit about yourself.
Professionally, I'm a Workforce Experience Researcher, focused on improving employee experience. HR Ops professional in another life and currently consult on digital HR transformation and strategy, ensuring employee needs are central to the process. Personally, I'm a mom just entering toddlerdom for the first time. Wish me luck! Outside of being a parent, I love hiking with my husband, a not-too-hoppy craft beer, and a good board game. 2. What attracted you to get involved with UXRS? UXRS was one of the first resources that really resonated with me when I transitioned to UX research. Being able to contribute and join the UXRS team so that I can help others make the leap into UX research and strategy is what it is all about. 3. What was your favorite thing about UXRS and why? The practicality and approachable nature of UXRS resources is HUGE in my book. Research is a skill to develop and UXRS gives people resources to explore, ideas to run with and a community to lean on. I am particularly fond of Method Mondays because who doesn't love a little nudge on a Monday to get out there and do something different? 4. What would you like to see in UXRS's future? I would love for us to really build a strong connection with our community and reach out beyond us - how can we as a community give back? Is there a hackathon team we could put together? What about pro bono small projects? Scholarships for those interested in UX Research? Kelli Mijares joins UXRSWe are excited to have Kelli join the team as a Content Strategist  1. Tell us a little bit about yourself.
Before I transitioned to UX research, I worked as an architectural and urban designer and focused on neighborhoods and master planning. The challenging, and at times, frustrating, part of our work was ensuring that our projects weaved into the existing place—its people and its history. Anyone can create something beautiful and drop it on a map but the most rewarding part was integrating the voices of the community and the existing urban fabric. For me, my role as a UX researcher offers the same opportunity—I strive to understand how our designs and products can support our customers and best be integrated into their lives in a way that is conducive to their existing lifestyles. 2. What attracted you to get involved with UXRS? I find the goal of UXRS to “make topics both approachable and actionable” incredibly compelling. There are not enough UXR resources that show researchers how to make our work digestible for the people we impact. For me, this is an opportunity to support a community of enthusiastic and like-minded individuals, interested in applying research to our daily work and, ultimately, democratizing the study of research. 3. What was your favorite thing about UXRS and why? The UXRS events! Recently, I attended “Challenging UX Research Norms” with Meena Kothandaraman and later referenced her work to better integrate research at my organization. And I could download the presentation and transcripts and watch the re-watch presentation videos to learn and absorb at my own pace, without worrying about a paywall. It’s also a nice coincidence that UXRS was started in Texas—my home state! :) 4. What would you like to see in UXRS's future? As a researcher who started as the sole researcher of my organization, I hope to support a community of research teams of one/first-researchers! I have been lucky enough to learn from others in this position and would love to see a group that supports the development of research within a larger organization. UXRS Community Engagement DirectorWelcome Jake Rhodes, the newest member of the UX Research and Strategy board Jake Rhodes has worked in technology all of his adult life but his experience working with software developers as a Technical PM at Microsoft opened the door for him to explore UX design and UX research full-time. Since moving into UX Research, Jake has worked on projects targeting a wide range of audiences including researchers themselves, consumers using Windows, to parents using family safety products. He is most energized by the process of understanding the motivations of customers and helping his team understand customer needs as clearly as possible. Today, Jake is a user researcher in Microsoft’s developer division, focused primarily on development frameworks and tools. He’s also an avid cook, woodworker, and carpenter at home - in many ways, It’s all the same work.
Side projects: Recently, he has become obsessed with understanding purpose motives in work, and the effects of technology saturation with learning and judgment. He is currently working on generative work in these areas separately from everything else going on. Now let’s take a deeper dive with Jake and have him answer a few questions. What attracted me to get involved with UXRS? I was inspired by the spirit of openness, sharing, and support on the UXRS Slack channel. I have a deep, personal view that we as a discipline should be doing more to help new practitioners establish themselves and we should be doing more to share our collective body of knowledge with each other. What’s your favorite UXR Event and why? For a variety of reasons, I was getting a little frustrated with how much I was having to rely on remote moderated studies and I was looking for ideas on how to run remote contextual inquiry for an upcoming project. As luck would have it, UXRS offered an event on this exact subject: Deb Gelman’s talk on Remote Contextual Inquiry. It served as both an introduction to the faces behind the group of UXRS and it also served to broaden my thinking about how to adapt contextual inquiry methods to a remote context. I was inspired by some of her ideas and have used some of these approaches with recent developer projects. What do you see in UXRSs future? Digital technology is expanding into every part of our lives and the need for ethical, human centered UX research practitioners is going to continue to grow. We also have growing interest in our discipline with new colleagues joining the UX research ranks from many backgrounds: undergraduates, established academics, bootcamp graduates - you name it. I hope to be part of a UXRS future that is successful connecting researchers with each other and maximizing the impact of that economy. You can find Jake on social media: LinkedIN: https://www.linkedin.com/in/george-rhodes-seattle/ Twitter: https://twitter.com/UxRhodes Facebook: gorhodes More 5 Top-of-Mind UX BooksUXRS treasurer, Anthony Zablocki, shares some of his favorite reads Let me start with a couple of disclaimers…
Don’t Make Me Think By Steve Krug I bought the first edition of this book as I was just starting out in UX and I still think it’s one of the best-written books ever. You don’t need a highlighter when reading this book. It’s so succinct and well organized that you can just scan the headings and look at the great visual examples. What I love about it
Handbook of Usability Testing by Jeff Rubin and Dana Chisnell This book got me through my first year in UX. It is a masterclass in usability testing. What I love about it
Continuous Discovery Habits By Teresa Torres This is more of a Product Management book that focuses on picking opportunities that align business value with customer problems, picking ONE opportunity, and then validating your hypotheses through ongoing research. What I love about it
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days By Jake Knapp This is a quick walkthrough of the Google Ventures Design Sprint methodology. It’s a step-by-step process tutorial grounded in vignettes. What I love about it
Quantifying the User Experience By Jeff Sauro and James R. Lewis This is an indispensable reference for UXers who want to add quantitative rigor to their results. Our stakeholders understand numbers, and we often struggle to help them understand how to interpret results from small samples. This book is a MUST READ. What I love about it
Top 5 Books for UX ResearchersUXRS President, Jen Blatz, shares her favorite reads I get this question all of the time: “What UX books do you recommend for someone interested in learning more about UX research?”
This one is a tough one to answer. There are so many great articles, books, videos and other resources out there to help a person learn more about user experience and research. I have to admit, I am a bit old school in that I like to have paper books when I am doing a deep dive on a topic. I like the ability to highlight important entries in a physical book to refer back to later. When it comes to UX books, I have a few books I often refer back to, even years after reading them the first time. Again, this was tough to narrow down to just five books. I could probably list 100! But we don’t have a lifetime to read all of the fantastic books out there. So let’s start with Jen’s top 5 recommendations:
Now let’s go into a bit more of the “why” these books make my top 5 list. Universal Methods of Design By Bella Martin and Bruce Hannington
This book is pure gold when you want to have information on almost all of the research methods in one place. Do you have an upcoming research ask, and are looking for creative ways to go about getting your team answers? I can’t think of any other book that concisely, yet clearly, gives you enough information about each method to understand how to use it and get started on it right away – all in the same book. It’s amazing! 101 Design Methods By Vijay Kumar
Don’t let the name fool you. I don’t consider the activities covered in this book “design” methods as much. They are more like brainstorming, workshop or reframing approaches that are great for researchers to have in their toolkit. This book was first pointed out by my dear friend and UXRS Treasurer, Lauren Singer, and I am thankful every day that I know this book exists. When I am starting a new project, this is my go-to book for inspiration, ideas, and different approaches on how I might jump into discovery or exploratory research. The methods discussed can be done internally by your team, or with users. Really, this book is a great source of inspiration. Jobs to be Done Playbook By Jim Kalbach
I took Tony Ulwich’s master class on Jobs to Be Done (JTBD) about the same time I read Jim’s book. Though both resources are very valuable, I find that I still crack open Jim’s book to help me remember key components on JTBD. How to conduct interviews, how to extract Need Statements, how to write job stories. All of these topics are covered very well in this book. Some corners of my copy of the book are “extra highlighted” for me to go back and reference when I need a refresher in this theory. With this book, you can learn how to conduct research properly, and not just make up “Job Stories'' among the team. This is a fantastic approach when you want to understand user’s motivations on how they are trying to get sh#t done. Designing for the Digital Age By Kim Goodwin
I have to admit, this book is a behemoth. It feels like a college textbook – at over 700 pages. But it is jam-pack full of so much goodness and timeless information it is worth every penny. In fact, the spine of my book is broken and I have to tape the pages together because mine is falling apart. It’s falling apart because I reference the “personas” section all of the time. This is THE go-to resource if you want to build personas the right way. From how to prepare the research, conducting the interviews, doing the analysis and creating schemas – look no further if you want to know how to create those personas. The User Experience Team of One By Leah Buley
This book almost feels like a therapy session: “I am not the only person who has to convince stakeholders and my team of the value of UX!” Whether you are the lone UX person, or part of a larger UX team, the approaches covered in this book are extremely valuable. Leah has really creative ways to show the value of understanding our users through research and how to get the team to buy in to a user-centered mindset. The struggle for UX buy-in is real. And this book reminds you that you are not alone, even if you are a UX team of one. Community Engagement Dir.UXRS wants your help to reach out to more of the UX community UX Research and Strategy is growing again, and we want YOU to be a part of this expansion. Our community has talked, and we are listening. UXRS want to be more than just a trusted source of information and high-quality events. We also want to start conversations, encourage others to share and learn with the community. And that is where the Community Engagement Director comes in. This is a great opportunity for you to give back to the UX community in an impactful way. You can help the community learn, grow, engage and connect. Are you interested in:
Social media engagement for the Community Engagement Director includes:
We are looking for a board member who will work closely with the Board of Directors and be a strategic partner to help define, plan, and execute a wide range of non-profit board activities and tasks and who is willing to evolve with the group as we continue to grow! What you’ll bring:
Read the volunteer job/role description to determine if this position is a good fit for you too. To start the process, fill in the application for consideration. We look forward to having you join our team. Happy Anniversary UXRSUX Research and Strategy celebrates 3 years on the scene All As we jump into May 2022, the UX Research and Strategy group celebrates its 3-year Anniversary. Woot!
We’ve come a long way, baby! UXRS started as a small but mighty meeting in Dallas, Texas USA, with our first in-person meetup in May 2019. After a few months of successfully hosting in-person meetups, bringing in speakers from major companies, the pandemic hit the world in March 2020, and since that time, UXRS has expanded to a global phenomenon. Global Growth We continue to be true to our roots, by ensuring our meetup attendees come away with concrete examples of how to confidently implement user experience research and strategy methods in their day-to-day projects and work. But since our inception in 2019, we have expanded so much beyond meetups. We provide educational resources in a number of formats, and have grown to be a trusted resource for learning and gaining new skills. We are a global community, providing opportunities to make connections with people all over the world. Social Media Growth We are so proud of how our presence has grown in just 3 years. Our social media channels have especially seen tremendous growth:
Team Growth Not only have we grown in social media, but our board and volunteers have grown too. We started with the three founders, and now have 10 fantastic people to help deliver UXRS to the world. We are excited about how our content, events, community and learning opportunities have had such tremendous global reach. And we look forward to even more in year three. What has been your favorite thing about UXRS? Share in the comments. Meet the New LookUXRS social media designs get an upgrade from our new graphic designer UX Research and Strategy (UXRS) is excited to announce our new social media look and feel.
As you may know, our social media committee has been growing, and one of our newest positions is our talented graphic designer Trista Lam. We are so excited to bring you Trista’s new designs starting in May. Don’t worry, we are still going to be bringing you our fantastic content like Method Mondays, Term Tuesdays and Cognitive Biases so you can stay on top of terms and trends. And we will continue to share interesting UXRS feedback and famous UX quotes. But now, Trista is upgrading the design to a contemporary look and feel. Stay tuned as we roll out our new designs and let us know what you think of the designs in the comments. Anthony Zablocki joins UXRSWe are excited to have Anthony join the team as Treasurer Tell us a little bit about yourself.
I'm a social introvert, but if you get me talking about UX, I become an extrovert. I love talking shop with other UXers. In my downtime, I love to hang out at the lake and fish or just sit on the dock with a foot in the water. What attracted you to get involved with UXRS? I had been on a very small team for years and felt isolated professionally when the pandemic hit. I attended a UXRS event by chance and by the end I was hooked. I felt so energized and optimistic that I couldn't wait for the next event. What was your favorite thing about UXRS and why? Hands-down, my favorite thing is the connection with other UXers (new and experienced). I've messaged, zoomed, and workshopped with people I met in UXRS more than I ever dreamed I would. 4. What would you like to see in UXRS's future? I'd love to see UXRS host a conference in the future. An event that provides opportunities for new researchers to learn and apply the craft, experienced researchers to sharpen their tools and try out new things, and all of us to get to know each other even better. |
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