2020 Year in Review
Looking back on changes, growth and success
The founders of UX Research and Strategy: Jen Blatz, Lorie Whitaker and Lauren Singer, look back at 2020 with all smiles.
The goal for UX Research and Strategy has always been to be there for the UX community. 2020 has been a tough year for many people in a variety of ways, but in times of adversity, your community can help you through some rough patches. Our 2020 meetings have focused on providing opportunities for our community to upskill, make connections, expand their education, and make new friends. We hope our events have provided a way for our community members to make 2020 a bit more palatable.
Our events would not have been possible without everyone who supported us in 2020:
When thinking about UXRS in 2020, three words come to mind:
Prior to the pandemic, UX Research and Strategy was primarily a local organization, hosting our events in Dallas, Texas USA. As some organizations pivoted to online engagements in the face of the pandemic, UXRS decided, for the safety of our attendees, to shift all of our events online. In doing so, UXRS expanded around the globe in a matter of a few short months.
Our first online event was the UXR Portfolio Review in February. Lorie Whitaker, co-founder and Treasurer, pivoted the already fully scheduled event from occurring in a local corporate office to an online-only event.
After this successful event, and the unimpeded spread of COVID 19 around the globe, the founders decided to take all events online for the remainder of 2020. The founders discussed the logistics and started planning to move all of the remaining events to an online platform. Zoom was purchased, social media accounts were put into place, and UXRS moved online for the future, keeping our mission at the forefront:
Our goal is to make topics related to User Experience research and strategy both approachable and actionable by ensuring our community members come away with concrete examples of how to implement research and strategy methods.
Moving our events virtually allowed us to reach a much broader audience. Our online events have enabled us to provide the opportunity to create a broader global network with people who share a similar interest: UX Research and Strategy.
We’ve had attendees from countries around the world: Australia, Indonesia, New Zealand, Japan, India, United States, Canada, Mexico, Brazil, Argentina, Chile, England, France, Germany, Italy, Spain, Ghana, Nigeria, South Africa - just to name a few.
Moving online allowed us to increase our meeting attendance from approximately 75 people in person to over 500 for online meetings! And it’s not just our attendance that’s grown. Our social media influence has exploded, going from virtually zero followers on LinkedIn to over 22,000. We’ve seen 5-fold increases in followers on our other channels - YouTube, Instagram, and Facebook. The UXRS Slack space has grown from just hosting the three founders to being a dynamic place for over 1,100 people to share their thoughts, help each other, and ask for feedback. This growth allows us to bring our mission to a wider audience, enabling our community members to help each other and make meaningful connections during these trying times.
We have brought in some pretty fantastic speakers like:
Our fabulous speakers talked about tons of interesting topics like:
As you can see, 2020 has been a very busy year for us. And we are not stopping there! We are in the process of planning some pretty amazing events in 2021 too.
Let me just take one more moment to thank all of those who have supported us in 2020.
Our founders are hard at work planning our 2021 events. We hope they will bring our community more educational experiences and chances to connect with each other. We are truly grateful for your support. You give us your most valuable asset, your time and attention, and we don’t take that for granted. Thank you again for your support and we look forward to seeing you in 2021 and beyond.
UX Research and Strategy
We are here to serve the UX community: keep you in the know, connected to each other and always learning.